A course on marketing analytics provides an introduction to the concepts, techniques, and tools used to analyze marketing data and make data-driven decisions. It focuses on leveraging data to gain insights into consumer behaviour, measure marketing effectiveness, and optimize marketing strategies. Here's a brief overview of what you can expect from such a course

Modules

● Introduction to Marketing Analytics● Data Collection and Management● Exploratory Data Analysis● Customer Segmentation and Profiling● Predictive Analytics in Marketing● Marketing Performance Measurement● Web and Social Media Analytics● Marketing Mix Modeling● Reporting and Data Visualization

What you need for this course