A course on marketing analytics provides an introduction to the concepts, techniques, and tools used to analyze marketing data and make data-driven decisions. It focuses on leveraging data to gain insights into consumer behavior, measure marketing effectiveness, and optimize marketing strategies. Weekend classes with extensive practical case studies and Live interactive sessions of 10 hours approximately. Here's a brief overview of what you can expect from such a course

Modules

● Introduction to Marketing Analytics● Data Collection and Management● Exploratory Data Analysis● Customer Segmentation and Profiling● Predictive Analytics in Marketing● Marketing Performance Measurement● Web and Social Media Analytics● Marketing Mix Modeling● Reporting and Data Visualization

What you need for this course